Elevate
Your Leadership!
Designed with newly promoted people managers in mind, grappling with the exhilaration of new roles and the anxiety of unfamiliar obstacles.
Build Your £22M Million Mindset
Turn uncertainty and overwhelm into senior leadership, stronger marketing systems, and measurable business growth.
Using the principles behind The £22M Million Mindset, Tony helps experienced professionals think strategically, fix what is holding them back, and lead growth with greater clarity and confidence.
Not ready to speak yet? Start with the book or discover the coaching programme below
Stop Spinning Your Wheels and Start Leading Growth with a £22M Mindset
The £22M Million Mindset was developed from Tony Udomiaye’s experience managing a £3 million marketing budget that helped generate a £22 million pipeline.
It brings together strategic clarity, disciplined execution, stronger leadership, and a practical understanding of how marketing systems drive real revenue.
Tony now applies these principles to help marketing professionals, growth leaders, and business owners move beyond stagnation and create measurable progress.
As Seen On:
I Help My Clients…
Break out of career stagnation and gain clarity on the decisions that will move them forward.
Develop the strategic thinking and confidence needed to step into senior leadership roles.
Identify gaps in their marketing, leadership, and growth systems before investing more time or money.
Build sustainable growth through clearer priorities, better data, and focused execution.
Apply the £22M Million Mindset to make stronger decisions and create measurable business impact.
I Help My Clients…
Break out of career stagnation and gain clarity on your next steps.
Step confidently into senior leadership and own your authority.
Achieve sustainable business growth that drives measurable results.
Build momentum with bold decisions and focused execution.
About the Author
Nikhil Tripathi
Nikhil Tripathi is a leadership coach, mentor, and speaker with 20+ years of experience coaching and leading teams across Asia to the Americas. He has been recognized with the CEO Award, Master Trainer Award, and Great Coach Award at one of the world’s leading Fortune 50 companies. His mission is to impact 10 million lives in the next 10 years, guided by his purpose to give, to grow, and to be grateful.
Here’s The Plan:
Find the Leaks
We’ll identify the career, leadership, or business challenges that are limiting your progress and determine where your attention will have the greatest impact.
Build Strategic Clarity
Using the Growth Clarity Framework™ and principles from The £22M Million Mindset, you’ll create clear goals, practical priorities, and systems that support better decisions.
Lead Growth with Confidence
You’ll turn your experience into visible leadership impact, stronger execution, and measurable progress in your career or business.
The Level 10 Leader
Master the Art of Leadership
Great leaders aren’t born—they choose to be coached into greatness. Leadership is a journey filled with paradoxes, challenges, and decisions that shape your path.
The Level 10 Leader blends powerful storytelling, research-backed strategies, and a proven roadmapto help you
lead with clarity, confidence, and impact.
"Authentic. Insightful. Game-changing."
"A must-read for anyone stepping into leadership."
"The perfect balance of inspiration and execution."
About the Author
Nikhil Tripathi is a leadership coach, mentor, and speaker with 20+ years of experience coaching and leading teams across Asia to the Americas.
Recognized with the CEO Award, Master Trainer Award, and Great Coach Award, he has helped countless professionals elevate their leadership skills.
His mission? To impact 10 million lives in the next 10 years, guided by his purpose to give, grow, and be grateful.
The Program
The program offers a holistic transformation for leaders through three modules: Winning the Spirit, Winning the Heart, and Winning the Mind. Each module focuses on key behaviors that drive success and transformation. With 10 interconnected wins, a Level-10 transformation is guaranteed, one win at a time!
- Discover your unique "why" for becoming a Level-10 Leader, giving you a strong sense of purpose.
- Develop deep self-awareness using specialized tools to enhance leadership effectiveness.
- Gather feedback from stakeholders to drive transformation which leads to recognition.
"Kickstart your leadership journey by discovering your personalized Level-10 purpose and harnessing feedback for transformative growth."
"People don’t buy what you do; they buy why you do it.” — Simon Sinek
- Discover your team’s strengths and personalities for driving peak performance.
- Unlock each team member’s unique potential, avoiding a one-size-fits-all approach.
- Uncover a Life Timeline for your team, understanding their pivotal moments and future aspirations.
"Accelerate your leadership journey by understanding your team’s unique strengths, unlocking their potential, and sowing seeds for trust."
"“The most important thing in communication is hearing what isn’t said.” — Peter Drucker
- Define BHAG Big Hairy Audacious Goals to imagine a future never imagined before.
- Make SMART goals to translate vision into actionable short-term milestones.
- Master Accountability Systems to be known as someone who just doesn’t set goals but delivers them!
"Transform your leadership effectiveness by setting meaningful goals, prioritizing what truly matters, and equipping your team with the skills to make confident decisions."
“Setting goals is the first step in turning the invisible into the visible.” — Tony Robbins
Meet Tony Udomiaye
Marketing and Leadership Coach, Growth Strategist, and Author of The £22M Mindset
Tony Udomiaye is a recognised growth marketing and business strategy leader with more than a decade of experience across B2B SaaS, digital acquisition, and service businesses on three continents.
His career results now exceed £50 million in combined pipeline and revenue. That includes managing a £3.2 million marketing budget that generated a £23.9 million sourced pipeline and £13 million in closed revenue, helping an AI legal technology platform grow from $2 million to $10 million in annual recurring revenue in six months, and contributing to more than ₦3 billion in gross transactions across African markets.
Those results became the foundation of The £22M Mindset, Tony's practical approach to fixing growth leaks, building reliable revenue systems, and making decisions on evidence, not assumptions.
Through his Growth Clarity Framework™, Tony helps accomplished professionals and business owners gain strategic focus, strengthen their leadership, and take decisive action that produces measurable results.
The £22M Mindset
Fix the Leaks. Build the System. Lead the Growth.
Tony’s book, The £22M Million Mindset, explains how he moved from managing individual marketing channels to engineering a connected growth system.
The book shows founders, growth leaders, marketers, and operators how to:
Identify conversion and performance leaks before increasing spending.
Connect marketing platforms, customer data, and revenue reporting.
Replace vanity metrics with measures linked to business results.
Build feedback loops that improve decision-making over time.
Lead teams through demanding growth periods without losing focus.
Apply a structured 90-day system for sustainable growth.
I Help My Clients…
Break out of career stagnation and gain clarity on your next steps.
Step confidently into senior leadership and own your authority.
Achieve sustainable business growth that drives measurable results.
Build momentum with bold decisions and focused execution.
Millions of readers
and listeners worldwide
"Automation Error"
Automation Error
"Automation Error"
— Automation Error
"Automation Error"
— Automation Error
Automation Error
- Automation Error
"Automation Error"
Automation Error
"Automation Error"
Automation Error
Frequently Asked Questions
What is The £22M Million Mindset?
The £22M Million Mindset is Tony Udomiaye’s approach to leadership, marketing, and business growth. It was shaped by his experience managing a £3 million marketing budget that helped generate £22 million in pipeline. The approach focuses on finding growth leaks, improving decision-making, and building systems that produce measurable results.
Is The £22M Million Mindset a book or a coaching programme?
It is the central methodology behind Tony’s book and coaching work. The book explains the principles and systems, while the coaching programme helps clients apply them to their own careers, teams, marketing strategies, or businesses.
Who is the coaching programme for?
The programme is designed for experienced marketing and growth professionals, business owners, and leaders who feel stuck, lack clarity about their next move, or want to create stronger and more measurable business results.
How is the coaching programme structured?
The 5-week programme uses Tony’s Growth Clarity Framework™ alongside principles from The £22M Million Mindset. Clients identify the issues limiting their progress, establish clear priorities, develop practical systems, and take focused action towards their leadership or business goals.
What results can I expect?
The programme is designed to help you gain clearer direction, improve strategic decision-making, communicate with greater authority, strengthen execution, and create measurable progress. Specific outcomes will depend on your goals, starting point, and level of participation.
How much time will I need to commit?
You will need to attend the scheduled coaching sessions and allow time between sessions to complete agreed actions. The exact commitment will depend on your goals and the areas being addressed.
Can the programme help me move into senior leadership?
Yes. The programme can help you clarify your leadership value, identify gaps in your positioning or experience, strengthen your strategic thinking, and create a practical plan for moving towards a more senior role.
Can Tony help me improve my marketing funnel?
Yes. Tony can help you identify gaps across your marketing funnel, reporting, conversion process, customer data, and decision-making. The focus is on correcting underlying problems before increasing spending or adding more activity.
Is the programme only for marketers?
No. It is also relevant to founders, business owners, commercial leaders, operators, and professionals responsible for business growth, team performance, or strategic execution.
How much does the programme cost?
Pricing is discussed during the initial consultation. This allows Tony to understand your goals, explain the available support, and determine whether the programme is suitable for your needs.
What happens during the initial call?
You will discuss your current situation, the challenges you are facing, and the results you want to achieve. Tony will explain how The £22M Million Mindset and the coaching programme could apply to your goals and answer any questions you have.
Start Building Your£22M Mindset
Stop relying on unclear reports, scattered activity, and decisions based on assumptions.
Gain the clarity, leadership confidence, and practical systems needed to create measurable career and business growth.
Tony Udomiaye
Tony Udomiaye
Start Building Your£22M Mindset
Stop relying on unclear reports, scattered activity, and decisions based on assumptions.
Gain the clarity, leadership confidence, and practical systems needed to create measurable career and business growth.